Internal Database Integration

Deskroom now supports internal database integration.

Customer inquiry data alone is often not enough. You need to look at who the customer who raised the complaint is, through which channel they came in, and what products they purchased—only then can you accurately understand the cause of the VOC and connect it to real business decisions.

Now, in Deskroom, you can connect customer inquiries with internal business data to turn them from simple feedback into meaningful insights.

Why we made this

To connect CX metrics with business decisions, it is important to combine them with the various business data accumulated internally.

For example, when a VOC saying "the price is too high" comes in,

• which customer segment it mainly occurred in,
• what the inflow channel was,
• and what the average order value was—if you can know these, it turns from simple feedback into concrete insight.

Now, by integrating your internal DB in Deskroom, you can make business decisions based on the customer experience.

Use Cases

When you want to identify which complaints recur by customer segment

• You can analyze the VOCs frequently mentioned by group, such as VIPs, new customers, and long-term non-purchasers.

When you want to know how VOC reactions differ by marketing inflow channel

• You can analyze the VOC types of customers who came in by ad channel, and also analyze the repurchase rate for each VOC type.

When you want to check the segments where customer complaints frequently occur by purchase channel

• You can analyze complaint rates, re-inquiry rates, and more by channel, such as your own mall and open markets.

How to use

Leave an implementation inquiry in Deskroom.

Without complex integration work, the Deskroom team supports the entire process so you can selectively integrate only the data you need from your internal database.

• It can be integrated with various DBs such as MySQL and PostgreSQL,
• you can select and integrate only the customer/product/transaction information that needs to be connected to your key VOC metrics, and
• the integrated data is consolidated into Deskroom's dashboards and reports so you can use it right away.

Customer experience and business data—now analyze them in an integrated way in Deskroom.